Press release of the Event
On June 4-6, 2015 in Minsk the fourth International territorial marketing and branding Festival OPEN will take place.
Festival OPEN is a unique event on a world scale, bringing together on its sites everyone who cares about the development of cities, regions, countries and their economic and cultural growth. It’s an open dialog among experts, marketing specialists, culture and urban experts, business and government representatives, students and townspeople. Festival OPEN is bright competition projects, lively discussions, useful workshops and practical master classes. It’s the best ideas in promoting territories and a wonderful communication platform for projects at any stage of their development.
In 2015 the festival will be held under the motto Your territory. Your way.
Every day each of us makes a lot of choices, and one of them is how we live and how efficiently and effectively work, how and where we prefer to relax and spend our leisure time. And everyone can certainly do something useful for the harmonious development of their place and environment.
The fourth International territorial marketing and branding Festival OPEN, traditionally opens its the doors on three main platforms:
Contest. Individuals and organizations that have projects or experience in the field of territorial marketing and branding are invited to participate in the contest.
Starting from 2015 the new system of separate contests will be used (according to the status of the project submitted. The status of the project must be stated while submitting the application).
- concept (unofficial and not implemented);
- official project;
- student’s project.
The deadline for submitting applications is May 10, 2015. The deadline for submitting contest projects is May 18, 2015.
Congress. The platform of the festival at which representatives of the expert community, specialists on marketing and branding of international territories make their presentations and give master classes, exchange views and experiences with all the participants.
Guest program. Visiting remarkable, from a tourist point of view, places of Belarus, as well as the introduction to the national culture, traditions and cuisine.
According to festopen.com