Here are some interesting techniques to attract clients’ attention to the product. Several curious tips from Belarusian companies.
Belavia tickets can be bought on credit
The airline has begun selling tickets on credit for its own flights.
Tickets on credit will be on sale at least 3 days before the departure.
- Total cost is no more than 50 million Belarusian rubles
- Term loan is up to 36 months
- Interest rate is 42% per annum
“Belavia” receives only the cost of the ticket, and the bank gets an overpayment on the loan.
Belagroprombank adds aroma to day-to-day life
Belagroprombank has released a line of bank cards that smell like flowers. Smell occurs when the card is being rubbed. The bank has promised that the smell can last up to a year.
Ethnic patterns and ornaments in branding and advertising
Brest Meat Packing Plant has announced the rebranding. The Belarusian ornament has been put in the basis of it. It is worth noting that the national ornament and patterns is now being increasingly used by Belarusian companies in marketing campaigns.
KFC vs. Burger King
In mid-September an international restaurant of fast food KFC is going to be opened in Minsk. Curiously, KFC will be placed right in front of another fast food restaurant Burger King.
Velcom’s Karl
Mobile operator “Velcom” has begun to use a popular internet meme about Karl (a hero from American TV series “The Walking Dead” for sales promotion of smart phones.
In the commercial the meme is used in a different interpretation.
Promoting of the domain zone .Bel
Hoster.by is promoting Cyrillic domain zone .BEL. In order to demonstrate to customers the advantage of the Cyrillic zone, the company has created a special promotional page.
Under the materials of probusiness.by