According to her, “the image video has been already created, it is shown everywhere, it creates the total impression about the country, but we would like to create an investment video. The same as Lithuania and Latvia already have. ”
Nikandrova has stated that the agency has held a meeting with authority representatives and potential creators of the video in order to discuss 15 videos that were shot in other countries. “We have decided what kind of a video we want” – noted Nikandrova.
She also reported that competition for creation of the conception has been only announced – tells БЕЛАПАН.
“The video should draw attention to the country, depict investment attractiveness of Belarus, answer the question, why investors should choose just our country. Nowadays there is high competition on the investments market. Also the video should provide some key figures. There exist some definite rules of how the presentation and the video should be made. How to make it such a way that this figure would stick to the minds of the viewers. The idea of the video should be original, should catch up the viewer; there can also be visual effects. But we believe that a creative idea will be shown. In case it appears, we will enable creative group to make the video” - said Nikandrova.
Source: БЕЛАПАН.